Yoko Ono launches new effort to battle world hunger
Steve Marinucci, Beatles Examiner
October 12, 2011
Yoko Ono is spearheading a new "Imagine There's No Hunger" campaign to raise global awareness about hunger. The campaign, in partnership with Hard Rock International and WhyHunger, is based around John Lennon's song "Imagine." The campaign will feature special limited edition items available through Hard Rock stores and online. Ono and Beatle Ringo Starr were involved in a similar effort last year.
This year, fans can purchase a limited-edition bracelet, join the celebrations at various Hard Rock locations around the globe, tweeting, posting or even texting the word IMAGINE to 50555 to donate directly to WhyHunger.org and help feed a hungry child.
Ono is asking people at 1 p.m. local time Nov. 1 to say the word "Imagine," listen to it on the radio, post on social media or simply think the words in a demonstration similar to Ringo Starr's annual "Peace and Love" salute on his July 7 birthday. Photos and videos can be sent to Facebook.com/HardRock or Twitter.com/HardRock. Twitter posts should use the hashtag #IMAGINE2011, so the posts can be tracked.
"Imagine" merchandise will be available for a limited time only, and exclusively at Hard Rock’s Rock Shops and online.
Ringo Starr participated in a "Imagine There's No Hunger" benefit in 2010 at the Hard Rock Cafe in Hollywood.