When fitness meets fashion: Stella McCartney invites Jessica Ennis-Hill and Laura Trott into her design studio as she creates Rio 2016 kit
· The British designer, whose father is Sir Paul McCartney, is back again
· Designer, 34, will reprise her role from 2012 as Creative Director for adidas
· Invited athletes like Jessica Ennis-Hill into her design studio
By BIANCA LONDON FOR MAILONLINE
PUBLISHED: 30 July 2015
Paul McCartney with daughter Stella McCartney in 2009.(www.nydailynews.com)
She's the daughter of a pop icon and the favoured designer of Cara Delevingne, Kate Moss and Rihanna - and now Stella McCartney can celebrate another fashion coup.
The British designer, whose father is Sir Paul McCartney, has been unveiled as the Creative Director for the adidas Team GB official Rio 2016 kit.
Three years since the huge success of Team GB in London, Stella, 43, will reprise her role from 2012 and design kit for the likes of Jessica Ennis-Hill, Tom Daley and Laura Trott.
Stella, whose father is Sir Paul McCartney, has been unveiled as the Creative Director for the adidas Team GB official Rio 2016 kit
Building on the momentum from 2012, where the adidas Team GB replica kits sold out all over the country and became the most successful Olympic range ever, the range for Rio will be a brand new design and is set to be unveiled in April 2016.
With just over one year to go until the Olympic Games and Paralympic Games, sports brand adidas also revealed an insight into the design process in a series of candid behind-the-scenes images.
The kit design process began 18 months ago with Stella commissioned in April 2014. The official team kit and supporter’s ranges have since been through months of testing and feedback, which will continue up until the end of 2015.
Olympic gold medalist Jessica Ennis-Hill, pictured looking at kit designs, said: 'It is fantastic that Stella McCartney is back working with adidas as the Creative Director for the Team GB Rio 2016 kit'
Stella, whose fans include Kate Moss and Cara Delevingne, chats to gold medalist Laura Trott and star gymnast, Max Whitlock, both of whom have been enlisted to help with the process
Athletes invited to help the process have included gold medalists Jessica Ennis-Hill and Laura Trott, Triathlete world beaters Alistair and Jonny Brownlee, Commonwealth Games gold medalist Tom Daley, British National Road Race Champion Lizzie Armistead, Ryder Cup hero Justin Rose, and star gymnast, Max Whitlock.
Speaking about the design process, a spokesperson for adidas said: 'Three years ago we set the benchmark. Today we take the first step on our mission to create a new one.
'Bringing together our innovative sports technology with the designs from Stella McCartney will allow our athletes to perform better than ever before.'
Triathlete world beaters Alistair and Jonny Brownlee are involved in the kit design process, which began 18 months ago with Stella commissioned in April 2014
Ryder Cup hero Justin Rose can be seen in the studio admiring the upcoming designs
Speaking about the design process, a spokesperson for adidas said: 'Three years ago we set the benchmark. Today we take the first step on our mission to create a new one'
Stella, who showcases her collections in Paris to a starry crowd, added: 'I am thrilled to be back with adidas as Creative Director for Team GB for the Rio 2016 Olympics Games. It is a great honour to work with our great athletes again to make them proud with the designs we are creating for them.''
Olympic gold medalist Jessica Ennis-Hill, who recently welcome her first child, added: 'It is fantastic that Stella McCartney is back working with adidas as the Creative Director for the Team GB Rio 2016 kit.
'The kit in London 2012 was so iconic and was part of so many special memories for me personally. I am looking forward to seeing the new designs made up and hopefully I will get to wear them and be part of another incredible Olympics in 2016.'
Stella's fans include a roll call of almost every A-lister and fashionista in the business, from Kate Moss to the Duchess of Cambridge via Victoria Pendleton and Gwyneth Paltrow.
Stella, who showcases her collections in Paris to a starry crowd, added: 'I am thrilled to be back with adidas as Creative Director for Team GB for the Rio 2016 Olympics Games. It is a great honour to work with our great athletes again'
Step up your shoe game in a pair of flats by Stella McCartney
When it comes to cool footwear Stella McCartney has nailed it again.
The British designer, beloved of stars like Amal Clooney, Kate Moss, Kate Winslet, Kendall Jenner and Liv Tyler not only creates covetable clothing collections each season but her shoe game is always on point too.
These 'Odette' loafers are another case in point. We love the large buckle fastening, neutral taupe tone and of course that chunky cleated sole. They're comfortable, will add an effortless touch to any look and those who love animals can be assured none were harmed in the making of them. Stella's shoes and bags are made with faux leather so shop with a clear conscience.
Click (right) to buy a pair now at Net-a-Porter and work them with chic black cigarette pants like the designer herself, or style them with boyfriend jeans and a sports luxe sweatshirt. We'd even put these on with a little black dress so you'll get so much wear out of them they'll be worth every penny of the £595.
NOW GET SOME SHOES LIKE STELLA'S
Topshop chunky sole lace up flats (now reduced to £25)
Carvela nude chunky sole shoes at Kurt Geiger
The White Pepper chunky sole lace up shoes at Asos
Flamingos chunky sole loafers at Net-a-Porter