INTERNATIONAL GREEN AWARDS
Sir Paul McCartney – Musician; UK
Sir Paul McCartney has long been on the radar as a celebrity who takes his responsibility towards planet earth very seriously. He has used his status as one of the world’s greatest musicians of all time to promote green issues especially animal rights.
He has been an advocate of vegetarianism for years and as a PETA ambassador his involvement is twofold: Promoting animal rights and also creating awareness around the carbon footprint which animals reared for consumption generate.
With a strong influence from his late wife Linda who pioneered making vegetarian food acceptable, he and his two daughters Stella and Mary McCartney head up the ‘Meat Free Monday’ Campaign. The quest of which is “to get us all dropping meat out of our diets for just one day a week” generating a host of benefits including a healthier lifestyle, dramatically reducing our environmental impact and saving money.
Still a musician at heart, Sir Paul last year headlined at the ‘Green’ Isle of Wight Festival 2010, which used bio-diesel and solar to power the festival.
This year, Sir Paul joined fellow celebrities in the new BUAV (British Union for the Abolition of Vivisection) campaign to end animal testing for cosmetic products sold in Europe. Paul has created a buzz and energy around sustainability and animal rights issues which only a true legend of our times is capable of.