Anti-Piracy Campaign Backed By The Beatles
12:41am UK, Wednesday August 17, 2011
Music by The Beatles is being used to bring a new campaign aimed at fighting illegal downloads to life.The legendary group, instrumental in the global explosion of 1960s pop culture, is providing the soundtrack to a short film designed to raise awareness of how to consume music responsibly.
The animated film follows the life of a central character, looking at how he grew up listening to The Beatles and how it has marked the various milestones in his life.
Why Music Matters campaigners claim that if there was not a sustainable system in place through the sale of music, that supported and allowed people to have a career, bands like The Beatles may never had existed.
The campaign, which was started in 2010, has already received a high level of support from the music industry.
Cee Lo Green, Ellie Goulding, Dizzie Rascal and Duran Duran's Simon Le Bon voiced their support during the 2011 Brit Awards.
The campaign against piracy includes some iconic animation
It has also attracted widespread support from the music industry – managers, record labels, publishers and retailers.
The campaign asks artists to contribute videos and commentary about the enduring value of music and what it means to them.
Groups such as The Jam, Elbow and Paloma Faith have all backed videos on the campaign's website.
Campaigners say that 95% of downloads are currently illegal and the music industry is keen to expand its fight against piracy.
But technological advances have meant that music is more readily available and accessible than ever before.