A is for Apple – New Book On The Way
Posted on September 21, 2014
Our interest was sparked by a recent post on Wogblog about a new series of books (still in preparation – Part 1 is being readied for publication in 2015) called A is for Apple.
This looks to become the first comprehensive study of Apple Corps, the company which the Beatles set up to handle not only their own recorded releases, films, publishing and the like, but also to build a stable of new and established artists, a fashion label and retail outlet, an electronics division, a music publishing company, and a film production company.
A is for Apple is the brainchild of two authors: German Axel Korinth, and Dutchman Ed Dieckmann who have issued a general call-out for more information about all aspects of Apple and its operations, especially photographs, documents, memorabilia, etc.
If you have any items of interest you can contact them at: firstname.lastname@example.org, or via their website, where you can also pre-order the book, view some early sample pages, etc.
Specifically, Axel and Ed need help with good quality images for a couple of records. A is for Apple won’t be a straight discography but rather a cross between a discography and a narrative. Ed Dieckmann has already compiled a fascinating Apple Records discography on the excellent www.applerecords.nl, but a book like this goes well beyond releases just on the Apple label. This is because Apple Music and Apple Publishing were the rights holders to a wide range of songs, published by all sorts of artists on all sorts of labels. Here’s a typical example – it’s a song from 1968 called “Dear Delilah” by a London-based band called Grapefruit. They were on the RCA-Victor label, but as you can see (on the left side of the label below) their song was administered by Apple Publishing Ltd – a company owned by the Beatles. This is the British pressing (click the image to enlarge):
Below is a list of records that the authors of A is for Apple are urgently seeking out to include in their first volume. Of every record mentioned the authors have at least one image, but it’s their aim to show all aspects of a certain record release. In other words they need scans of both sides of labels, the back and front cover and – if available – of any inserts (like those found in Japanese records, for example). If you can help in any way, please do!
Grapefruit: Dear Delilah b/w The Dead Boot (RCA Victor 31A-1251)
Grapefruit: Elevator b/w Yes (RCA Victor 31A-1298)
Soundtrack: Candy (ABC Records ABCS-OC-9)
Jigsaw: Mr Job b/w A Great Idea (MGM 33)
Paul McCartney: The Family Way (Decca SKLA-4847) – the original 1967 release, not the reissue!
Zoot: You Better Get Going Now b/w Three Jolly Little Dwarfs (Columbia DO-8438)
Black Dyke Mills Band: Thingumybob b/w Yellow Submarine (Apple 4)
Grapefruit: Elevator b/w Yes (RCA Victor 94-0586)
Grapefruit: C’Mon Marianna b/w Ain’t It Good (RCA Victor 49.914)
Grapefruit: Someday Soon b/w Theme For Twiggy (Stateside 2C 006-90029)
New Inspiration: I See No Reason Why b/w Grey Hair Wrinkled Skin (Disc’Az AZ SG 53)
New Inspiration: All My Life b/w Happy Charly Madman (Disc’Az AZ 10 428)
The Web: Hatton Mill Morning b/w Conscience (Deram 17.020)
Denis Couldry: James In The Basement b/w I Am Nearly There (Decca DL 25328) white label demo
Jackie Lomax: Sour Milk Sea b/w The Eagle Laughs At You (Apple 3)
Byrds: Child Of The Universe b/w I Wasn’t Born To Follow (CBS 4834)
Black Dyke Mills Band: Thingumybob b/w Yellow Submarine (Apple AR-2169)
Byrds: Child Of The Universe (CBS A-82077)
Grapefruit: Elevator EP (Victor SCP-1361)
Grapefruit: Round Going Round b/w This Little Man (Stateside Dunhill HR-2276)
Grapefruit: C’Mon Marianne b/w Theme For Twiggy (Toshiba Dunhill HR-2193)
Dave Grusin: Candy (ABC Hit 1812S)
Jackie Lomax: Sour Milk Sea b/w The Eagle Laughs At You (Apple AR-2168)
Steppenwolf: Rock Me b/w Magic Carpet Ride (Stateside HR-2635)
Grapefruit: Round Going Round b/w This Little Man (Stateside PSS 101)
Grapefruit: Someday Soon b/w Theme For Twiggy (Stateside EMI SSL 414)
New Inspiration: All My Life b/w Happy Charly Madman (Decca MO 682)
The Web: Harold Dubbleyew b/w Monday To Friday (Deram 6903)
New Inspiration: All My Life b/w The Memory (Parlophone R 5772) regular and A-label demo
Paul Revere & The Raiders: Goin’ To Memphis (CBS S 63265) Stereo pressing only!
Grapefruit: Round Going Round b/w This Little Man (Odeon 20020)
Soundtrack: Candy (Capitol Record Club ST-91712)
Soundtrack: Candy 8 track (release number as yet unknown)
Ultimately A is for Apple will consist of four volumes in all. It is a huge undertaking. The first instalment (covering the years 1966-1968) is due for publication in the first half of 2015. Each volume of the fully illustrated book will be limited to 500 copies.
a is for apple
An illustrated history of the Beatles' multimedia corporation
A story as it has never been told before...
When the Beatles ceased touring in 1966 the Apple seed was planted. Within a year they would form their own company, pursue first solo outings and inevitably slide towards their split. It's unbelievable but true that the complete story of Apple and the events connnected with it have never been told before. Until now!
We're very proud to announce a is for apple - An illustrated history of the Beatles' multimedia corporation
a is for apple is a tetralogy covering the most complete story of Apple and the people involved ever assembled as well as a saga of the final Beatles years and formative solo years.
Having conducted countless interviews with musicians, composers and employees associated with Apple, having examined thousands of pages of vintage newspapers and magazines and having gathered the most complete Apple discography ever assembled we're now about to release the first book of this massive project.
Vol. 1 of a is for apple tells the story of how Apple came together. It starts in late Summer 1966 with Lennon and McCartney's first solo projects, How I Won The War and The Family Way, running over to 1967 when the first multimedia corporation became reality with the foundation of Apple Publishing, Apple Retail and Apple Electronics and finally to 1968 when Apple Records topped the charts nearly everywhere. But even before the phenomenal success of Hey Jude and Those Were The Days Apple published some wonderful music on other labels such as Decca, RCA and Beacon. Many of the artists behind this wonderful records have never told their stories before. Until now!
a is for apple isn't an ordinary narrative about the Beatles' company but rather a cross between biography and discography. Next to the story you'll get countless pages of discographical data along with images of every known worldwide record release, rare and never before seen photographs, vintage advertisements, fascinating documents and other amazing pictures.
Each book of this series will be limited to 500 copies only and each volume will come with a special collectable surprise. So make sure to pre-order a is for apple Vol. 1 now!
a is for apple Vol. 1: 1966-1968
approximately 500 pages, full color
available from Spring 2015