Who And Beatles Announce Exclusive Vinyl Releases For U.K. Indie Stores
by RTT Staff Writer
The Beatles and the Who are among the artists who have vinyl releases scheduled for Universal's "12 Days of Christmas" promotion. The promo sees 12 artists dripping exclusive records at indie retailers in the U.K.
The Fab Four will release a seven-inch version of "Long Tall Sally," while the Who will release a "Be Lucky" seven-inch.
Others included in the promo are Metallica, Bon Jovi, Weezer, St. Vincent, Wings, Imagine Dragons, 5 Seconds Of Summer, Tim Hardin and Shirley Collins & Davy Graham.
More than 120 independent High Street music shops across the country are expected to participate in the promotion, according to Universal.
The distributor adds that vinyl sales have been especially strong in the U.K. where there up 56 percent over last year.
THE BEATLES, ST VINCENT AND MORE PREPARE NEW VINYL RELEASES EXCLUSIVE TO UK INDIE STORES
Universal have announced they will be releasing new records from a number of their acts in a “12 days of Christmas” ruse that will see the likes of The Beatles, The Who and St Vincent sell records exclusively through the UK’s independent record stores over the first twelve days of December.
The releases include 7″ versions of The Beatles’ ‘Long Tall Sally’ and The Who’s ‘Be Lucky’, a 12″ of Metallica’s ‘Lords Of Summer’ and a special 10″ edition of St Vincent’s ‘Pieta’, as well as material from Weezer, Bon Jovi, Wings, Imagine Dragons, 5 Seconds Of Summer, Tim Hardin and Shirley Collins & Davy Graham.
Speaking about the initiative, the managing director of Universal’s commercial UK division spoke of the company’s good will towards independent record shops. “At a time of the year when many retailers are focused on high volume Christmas releases we thought it was important to do something special for the indie stores who are important to us 52 weeks a year.” [via NME]
With 120 shops set to take part, you can see the full list of releases and their release dates below:
Metallica – ‘Lords of Summer’ 12-inch (December 1)
The Beatles – ‘Long Tall Sally’ seven-inch (Dec 2)
Tim Hardin – ‘Tim Hardin 1 & 2′ LPs (Dec 3)
Wings – ‘Let Em In/Beware My Love’ seven-inch (Dec 4)
Bon Jovi – ‘Live 2′ 10-inch (Dec 5)
5 Seconds Of Summer – picture disc LP (Dec 6)
St Vincent – ‘Pieta/Sparrow’ 10-inch (Dec 8)
Weezer – ‘Back to the Shack’ seven-inch (Dec 9)
Shirley Collins & Davy Graham – ‘Folk Roots, New Roots’ LP (Dec 10)
Wings – ‘Letting Go’ seven-inch (Dec 11)
Imagine Dragons – ‘Night Vision’ picture disc LP (Dec 12)
The Who – ‘Be Lucky’ seven-inch (Dec 13)
Universal raid their roster for twelve new vinyl releases.