‘John Lennon,’ ‘Kurt Cobain’ Appear in New Beer Commercial
by Dave Swanson
March 25, 2014
John Lennon, Elvis Presley and Kurt Cobain are among the dead celebrities whose likenesses make appearances in a questionable new beer commercial.
Bavaria Radler haven’t gone to the extent of reconstructing the stars’ iconic images with technology the way recent ads have done with the likes of Marylin Monroe and Audrey Hepburn, but their use of models resembling famous dead people to sell adult beverages does tread on a slippery slope.
The setting is a lovely, private beach getaway that is, apparently, inhabited by dead celebrities. And they’re all getting tanked! We see “Elvis” hanging out on the beach checking out the waitress who brings him a bottle, while it appears that “Marylin Monroe” is rubbing suntan lotion on “Tupac Shakur.” Meanwhile, someone pretty clearly resembling Lennon is ordering drinks for he and his pal “Cobain.”
We get the concept — supposedly dead stars attempting to preserve their anonymous lives — and it’s clearly a play on all the myths and conspiracy theories about Elvis and Tupac still being alive. But even ignoring any general moral questions about using dead celebrities to endorse any given product, when you realize that one of these stars died on the toilet, one overdosed on pills, and the other three were shot dead — one in a suicide — it only makes the whole thing even weirder. This note’s for you, indeed.
Kurt Cobain, John Lennon, Elvis Presley + More Hiding Out in New Beer Commercial
by Chad Childers
March 25, 2014
Kurt Cobain, John Lennon, Elvis Presley, Tupac Shakur, Marilyn Monroe and Bruce Lee — all gone too soon. But are they really? A new commercial for Bavaria Radler beer suggests otherwise.
In the humorous promo spot that just hit the web (special nod to Dangerous Minds), all of the presumed deceased rockers are actually living out life on a secluded tropical island, enjoying the days kicking back with some Bavaria Radler.
A now silver-haired Presley still enjoys the open breasted jacket look, while Marilyn Monroe is helping out Tupac with a little sunscreen. A bearded John Lennon is relaxing while Kurt Cobain breaks out the guitar, and the two call out to their bartender Jude for a pair of drinks. But the crew must work closely to keep their island paradise a secret when Bruce Lee spots a passing boat.
Check out the light-hearted spot that is airing in the Netherlands and features nods to each of the icons in the player above.