Paul launches new GIPHY channel

We are big fans of GIFs here in the PaulMcCartney.com office, using them on a daily basis to express thoughts or opinions (or, more often than not, just to try and make each other laugh!). So we were really happy when Paul asked us to create a new selection of GIFs using video footage from his classic ‘80s albums Tug of War and Pipes of Peace.

(You may have noticed we used the above GIF in our most recent newletter last week.)

Today we are launching these new album-themed GIFs in partnership with GIPHY. Check out Paul’s brand new GIF channel HERE!

If you’re unfamiliar with GIFs they are short, looping images that can be used in messaging apps like Facebook’s Messenger or on your blog. Here's a guide to how to play with GIFs.