Fab Gear – The Beatles and Fashion

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Fab Gear – The Beatles and Fashion

by beatlesblogger

Posted on March 17, 2015

Earlier this week we scored a pristine copy of this Beatle book from one of our favourite discount bookstores – Basement Books in central Sydney. In fact it was still sealed in heat-shrink and so it is absolutely a mint copy.

The title of this large, coffee-table style book says exactly what its content is all about: Fab Gear – The Beatles and Fashion, and author Paolo Hewitt (his blog is  http://paolohewitt.blogspot.com.au/ ) focusses on that topic exclusively. 

This book contains a wealth of photographs, like the one above, which are included because they show the variety of fashion over the years, the fine cut, or the design details of what the group were wearing at particular times. Look at those jackets John and Paul are wearing. This photo was taken at the London Palladium in February, 1965. John’s is a particularly stylish, four-button cut, while with Paul it’s the detail of the doubled-up buttons and cuffs, and the buttoned down shirt with no tie which are interesting.

As you browse through Fab Gear Hewitt gives information about where the Beatles purchased their clothing (or where they had it made), and who they knew and followed in the industry. It becomes clear that the Beatles indeed were style gurus very interested in clothing, fashion, and the design of what they wore – both as a group and as individuals. In the photos below Ringo is dressed very much in a Mod style, with his three button suit and button-down polka-dot shirt. John sports a look that Van Morrison would appropriate years later. The pair’s stylish but casual look is in contrast to the smaller, earlier picture where the band is dressed far more formally:

From the earliest stages of being a band the Beatles had a keen sense of themselves as being more than just musicians. They were a force for change and what they wore was another way of pushing the boundaries. Hewitt’s book is divided up into five main themes to examine this thesis: the early years and influences from the late1950s in Liverpool and Hamburg; the early 1960s in London and Brian Epstein’s influence on their look and style; the mid-to-late1960s and Swinging London; the Beatles and their affect on hairstyles; and a chapter dedicated to the Beatles’ venture into creating and selling their own fashion designs at the Apple clothing boutique:

In fact this book has one of the best chapters we’ve seen on the ill-fated Apple shop set up to sell Apple clothing and which the Beatles opened on December 7, 1967 at 94 Baker Street in London. It closed its doors just seven months later. Not only do we get the back-story to it’s inception and speedy downfall, we get images of hand-drawn designs, fabric samples and prices:

This clip, from the movie Hot Millions, provides one of the few filmed glimpses inside the Apple shop:

There was also a separate Apple Tailoring shop (at 161 King’s Road) which included an Apple Hair salon in the basement! It is at Apple Tailoring we discover an Australian connection in the form one John Crittle. Crittle was a fashion innovator whose designs the Beatles had been taken with since the Sgt Pepper days. When they wanted to start their own tailoring company they turned to him. He’s pictured below – and if you don’t think you know his work, think again. Crittle designed the suits worn by three of the band (John, Ringo and Paul) as they walked across that famous pedestrian crossing outside the EMI studios on Abbey Road:



We are very much enjoying dipping into Fab Gear. There are so many interesting stories and you’ll never look at a Beatle album cover, publicity shot, promotional film, or magazine/newspaper image the same way again. For a quick spin through the history and influence the band had on fashion (and that fashion had on them) it’s an indispensable book. We guarantee you’ll learn something you didn’t know about the Beatles: