Meat Free Monday Cookbook

www.meatfreemondays.com

04 Oct 2011

Meat Free Monday Cookbook

You've seen our campaign, now here's the official cookbook!
Published by Kyle Books on 20th October 2011, priced £19.99
2009 saw the launch of the Meat Free Monday campaign – which encourages people to go meat free for one day a week, in order to reduce their environmental impact and live a healthier life.  The campaign now enjoys over half a million supporters around the world. The Meat Free Monday Cookbook is a beautiful collection of recipes designed to inspire you to make your meals each Monday meat-free.
There are 312 recipes in total, including contributions from top celebrities and chefs such as Kevin Spacey, José Pizarro, Tom Aikens, Twiggy, Giorgio Locatelli, Bryn Williams, Yotam Ottolenghi – not forgetting the McCartneys, themselves passionately vegetarian.
Recipes are divided into seasons to make meal planning and shopping easier and the book beautifully brings to life the contributors’ love of all things legumes:

• Breakfasts include ‘Roasted Mushrooms with Tomatoes’, ‘Berry Muffins’ and ‘Porridge with Blueberries’
• Packed Lunch ideas such as ‘Cannellini Bean and Watercress Salad’ and ‘Red and Yellow Pepper Salad’
• Lunches are as diverse as ‘Fresh Tomato & Basil Soup’, ‘Fatoush Salad with Grilled Halloumi’ and ‘Spiced Wholewheat Couscous with Sweet Potato and Pumpkin Seeds’...
• ...whilst Dinner ideas will surprise and delight, such as ‘Roasted Butternut Squash and Marrow’, ‘Thai Vegetable Curry’ and ‘Leek and Ricotta Tart’
• Desserts are as tantalising, with recipes for ‘Plum Crumble, ‘Chocolate and Chestnut Cake’ and ‘Christmas Pudding Trifle’ all getting some airtime.

The idea behind the Meat Free Monday campaign is that by joining together in having one meat-free day each week we’ll be making great steps towards reducing the environmental problems associated with the meat industry. Home cooks will also give their own health a boost, and with the added benefit that vegetables cost less than meat, having one meat-free day each week means it’s good for the bank balance too.
Key facts:

• There are a growing number of people who want to cut down on meat - whether for eco, health or economic reasons.
• The book is perfect for those hoping to increase the amount of seasonal fruit and vegetables in their diet.
• The huge variety in this book offers loads of new ideas for every meal of the day and for all times of the year.
• Royalties from The Meat Free Monday Cookbook will directly finance the campaign. 

Meat Free Monday’s message is ‘One Day a Week Can Make a World of Difference’.  The campaign demonstrates how giving up meat for one day each week can help us reduce our environmental impact and live a healthier life.
The Meat Free Monday Cookbook is published by Kyle Books, priced £19.99.  Meat Free Monday supporters can buy the book at the special offer of £17.99 inc free p&p (UK mainland only).  To order your copy, ring 01903 828503, quoting ref KC MFM/NEWS or email mailorders@lbsltd.co.uk